Office of Indigenization Logo History
Today, social justice in Indigenous contexts is equated with healing, balance, cleansing, and peace.
The JIBC Office of Indigenization logo, created by Haida Gwaii artist James Cowpar, reflects this concept of social justice and the design acknowledges the diversity of Indigenous peoples.
The Aboriginal Education Advisory Council worked closely with the artist to develop the logo, which was officially unveiled at JIBC on November 19, 2004. The Office of Indigenization logo is one symbolic step in making JIBC a welcome place for Indigenous learners.
- The top coastal design of a human welcomes and reaches out to everyone in four directions.
- The circle represents wholeness, togetherness and unity.
- The sweet grass, like the use of cedar in the west, represents the cleansing ceremony of the east. Its four points signify a complete connection. Each quarter connects to form a complete circle-the white, red, black and yellow representing the four colours of peoples.
- The copper shield symbolizes the social organization.
- The eagle and raven represent family, belonging and responsibilities, according to the practices of the clan systems. Their supernatural powers bring justice by providing meaning, understanding and solutions to problems people face, both past and present.
- The Métis sash is a woven, woolen belt. Its colours reflect the variety of Métis cultures, traditions and languages; represent the blood that was shed; the depth of the Métis spirit; the fertility of a great nation; the dark period of suppression and dispossession; the prospect for prosperity; and the connection to mother earth and the creator.
- The feathers symbolize strength, balance, vision and peace.
Last updated January 9, 2019